1. Evidence hierarchy
We start with the strongest public evidence first. On compliance topics that means state regulators, legislative materials, court records, enforcement notices, and official company filings when relevant. On supplier or brand pages it means public licensing, public recall or embargo materials, public product labeling, and consistent public market visibility.
We treat brand marketing copy, menu copy, and social chatter as weak evidence unless it can be checked against stronger materials. A visible brand can still have a thin dossier if the public compliance record is incomplete. That is why some pages on this site are framed as monitoring pages rather than endorsements.
2. How page types work
Guides and explainers
These pages explain how to interpret testing, recalls, COAs, and diligence signals. They are the foundation layer for the site.
Compliance reporting
These pages summarize source-linked events or regulatory developments. The California testing article is the model we want to repeat.
Brand dossiers
These pages document what we can responsibly say about a public-facing brand from public evidence. They are not universal statewide rankings.
Commercial pages
Newsletter and sponsorship pages exist to monetize the editorial operation. They do not control editorial conclusions.
3. Review criteria
When we expand a homepage mention into a dossier, we look for public visibility, public-source compliance context, category clarity, and an obvious reason the page would help a buyer or operator screen risk. We also ask whether the page can say anything concrete without inventing a certainty that the evidence does not support.
4. What we do not do
- We do not sell undisclosed rank boosts.
- We do not label a placement “editorial” if compensation shaped it.
- We do not infer product safety from branding alone.
- We do not use a single retail menu or a single brand page as proof of broad legitimacy.
- We do not collapse federal, state, and local cannabis rules into a fake universal standard.
5. Why this matters commercially
This site can monetize and stay credible only if commercial inventory is structurally separate from editorial judgment. That means sponsor pages are labeled, newsletter sponsorship is labeled, and supplier intake is a review pathway rather than a guaranteed ranking purchase.